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They have all the bells and whistles a C-Level IT person could want. But many of these CMSs are SEO dumpster fires out of the box. Fixing them isn’t easy, especially in an organization where there’s a 4-month queue and four approvals are required to change a meta tag. The good thing is that companies typically have the money to spend on a robust ad campaign – even if they can’t tie their shoelaces when it comes to SEO. 4. You Want to Promote Events, Ever-Changing Inventory, or One-Time Offerings It’s hard to do SEO for things that change rapidly. If you have an event to promote, traditional SEO isn’t going to help you sell any tickets – especially if it’s a first-year event. By the time the event is indexed and ranking in the main index, it’s most likely too late to participate or the event is over. The same goes for sites (e.g., Woot.com) that have disparate inventory that changes all the time. Getting a product indexed that you aren’t going to be selling in a month is a waste of time and effort.
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