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Darker regions indicate increased traffic or engagement. Funnel – The funnel format is set according to your own company's conversion funnel. Funnels allow you to track and analyze data on customers as they travel through your conversion funnel. Start by clicking Customization on the left side of your Analytics dashboard. This will open a dropdown menu where you will find Dashboards, Custom Reports, Saved Reports and Custom Alerts. Click Custom Reports to start building your own analytics report. This will open the custom reports dashboard, where you can create a custom report, build a new category or browse analytics from a gallery run by Google. This gallery is a good place to find Analytics packages tailored toward specific types of business. To create a custom report, click New Custom Report. From here, you'll want to fill out the form with your business's information. You can select the report type, add metric groups or enter dimensions. You can also build in filters. Filters help to sift through data and deliver the exact metrics you're looking for. Filters are ranked in categories like Behavior, Advertising and Ecommerce. Filters can add value to your custom report by making it easily readable.
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